Our sense of smell is the most mysterious of the five senses. I’m sure you have smelled something and experienced the extraordinary sense of being transported through time and space to recapture a moment you experienced long after it actually happened.
The olfactory bulb is situated at the base of our brain, linking memory and emotion to scent. These memories are then filed within a more complex arrangement of cells, called the limbic system. This system is responsible for managing behaviour, emotions, memories and arousal.
THE OLFACTORY natural perfume brand, develops scents from pure plant and marine products. Scents which have a positive effect on your physical and psychological wellbeing.
THE OLFACTORY honours the unconscious and uniquely scented aura your body naturally emits without giving it a thought. This scent has the power to attract or repel a mate or alert us to ill health and disease. Our perfumes are designed to enhance your pheromones; complementing and distinguishing them rather than disguising, overpowering or diminishing them.
We have scoured the terroir of the world’s most beautiful and intrepid places to find ingredients pure enough to use in our compositions. Ingredients that contain no nasty chemicals, synthetic aldehydes, chemical compounds, phthalates, parabens or isolates. Ingredients with integrity and healing properties.
Virginia Di Somma, the founder, curator and perfumer of THE OLFACTORY, has been an avid collector of beautiful artefacts all her life. She began investigating the healing and psychological benefits of using pure essential oils in perfume as her awareness about the harmful use of synthetic imitations in traditional perfumery began to grow.
After losing her home and boutique fashion store in Christchurch’s 2011 earthquakes, Virginia was inspired to travel to Italy, the birthplace of her maternal grandparents.
It was there she learned the rudiments of natural perfumery and how to detect synthetic ingredients in fragrance. Making tinctures and basic blending techniques were all covered under the tutelage of esteemed natural perfumer Dominique Dubrana.
When Virginia returned from Italy and shared stories with her daughter-in- law Aroha Silenzio, stories of long hot nights and fragrance-filled days blending exotic natural ingredients, Aroha was inspired to begin experimenting with the oils within THE OLFACTORY perfume organ. As she found herself trying to describe the feeling of true love through scent, these musings inspired No.2 … one of Aroha’s compositions in Trinity collection … the first limited edition of perfumes released by the THE OLFACTORY.
Virginia and Aroha share a passion for all things natural and compose for THE OLFACTORY natural perfume brand. Specialising in bespoke formulations for brides and grooms, significant birthdays, corporate gifts and special occasions, THE OLFACTORY offer a unique luxury product gift service.
Visit us online at theolfactorynz.com, WORLD Beauty stores nationwide or BOB & Friends, Auckland.
If you are interested in becoming a stockist of THE OLFACTORY products, please send us an email with a profile of your store and your company ethos.